EquipmentLeads.io
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API & delivery

Deliver leads straight into your stack

Real-time webhook delivery, a pull API, or plain CSV/email — pick what fits. Full credentials and endpoint docs are issued once you're onboarded; this page previews the shape of it.

Delivery methods

Webhook (push)

We POST a JSON payload to your endpoint the moment a lead passes validation. Recommended for real-time routing into a CRM or dialer.

Pull API

Poll an authenticated REST endpoint for new leads since your last request. Useful when your systems prefer to control timing.

CSV export

Scheduled or on-demand exports for teams that route leads manually or import in batches.

Email

Formatted lead notifications sent directly to your team's inbox — simplest option to start with.

Illustrative webhook payload

This shows the shape of a delivered lead, not live data — all values below are sample placeholders.

{
  "lead_id": "sample-0001",
  "delivered_at": "2026-01-01T09:00:00Z",
  "vertical": "construction_heavy_equipment",
  "business": {
    "legal_name": "[Sample Business LLC]",
    "ein": "[XX-XXXXXXX]",
    "time_in_business_months": 30,
    "estimated_annual_revenue": "[$XXX,XXX]"
  },
  "deal": {
    "equipment_category": "Construction & Heavy Equipment",
    "condition": "used",
    "equipment_cost": "[$XX,XXX]",
    "vendor_name": "[Sample Vendor Co.]",
    "desired_term_months": 48,
    "down_payment_available": true
  },
  "qualification": {
    "credit_tier_band": "650-700",
    "use_of_funds": "[stated business purpose]"
  },
  "consent": {
    "business_purpose_declared": true,
    "opt_in_captured_at": "2026-01-01T08:59:41Z"
  },
  "exclusivity": "exclusive",
  "geo": { "state": "CO", "city": "Denver" }
}

Authentication

Once onboarded, each account receives a scoped API key sent as a bearer token on pull-API requests, and a shared signing secret to verify webhook authenticity. Full endpoint reference and signature verification docs ship with onboarding.

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