No black box. Here's exactly how a lead gets generated, validated, and delivered.
Paid search and social campaigns target business owners actively researching equipment financing — segmented by vertical (construction, trucking, medical, restaurant, manufacturing, IT, agriculture, material handling) and by geography. Nothing is pulled from a static list; every campaign runs the day the lead is generated.
The intake form captures what a deal actually needs to move forward: business name and EIN, time in business, equipment category and new-vs-used, equipment cost, vendor/seller, desired term, estimated annual revenue, and a business-purpose consent declaration. This is what separates a real lead from a name and a phone number.
Before a lead ever reaches you: business existence is confirmed, the phone number is verified, the named equipment vendor and cost are checked for plausibility, and the record is checked against recent submissions for duplicates. Leads that fail any check are dropped, not downgraded and sold anyway.
A validated lead is pushed immediately — via API/webhook, CSV export, or email, whichever fits how your team works. See the API page for a sample payload and delivery details.